Friday, October 5

Sims and The Familie

Press Release

Sims Snowboards names The Familie as the TV, music festival and event producers of the 2002 Sims World Snowboarding Championships, the most prestigious event in snowboarding. The four-day invitational will feature the highest level of competition in Slopestyle, Big Air, Jib Jam and Superpipe with a prize purse of over $250,000 as well as performances by marquee bands.

"We are honored to be involved with such an esteemed event and we're thrilled that The Familie will be able to offer Sims comprehensive turnkey services to make the World Snowboarding Championships bigger and better than ever before," commented Steve Astephen, CEO of The Familie. "This event has a rich history and we're looking forward to adding to that for years to come."

"The selection of The Familie to produce the Sims World Snowboarding Championships seemed natural based on their ability to convey snowboarding to the mainstream, as evident by their track record in previous events, and their understanding in dealing with the needs of the riders," commented Travis Wood, Vice President of Marketing at Sims Snowboards, "It is our goal that this relationship assures all parties that the World's will be the premiere event of the season."

For more information on sponsorship opportunities, please contact Steve Astephen at The Familie at 760-602-6200.