Thursday, September 27

Doing Their Part

Press Release

As part of SnowSports Industries America's on-going effort to help with the recovery process, the trade association has set up a fund that will benefit the American Red Cross in lieu of providing briefcases to this year's show attendees. The briefcases have been a staple at the show for several years.

In addition, five dollars of every registration fee received for the 2002 SIA SnowSports Show on or before November 6 (Election Day) will be donated. "The events of September 11 have caused us to re-think a lot of our practices," said SIA President David Ingemie. "This action is one way that we can help our nation get back on track. We're very pleased to be able to do this." A number of SIA members have made contributions to the recovery effort as well. David Auer, president of Fischer Sports USA, recently announced their latest effort to donate funds to the American Red Cross. Fischer USA will match 100% of all Fischer employee and sales representative contributions.

Secondly, they will make a $5 donation for each pair of adult alpine skis sold at retail to the Relief Fund for families and firefighters and policemen lost at the World Trade Center. Screamer Hats will be creating fleece patriot beanies with three different designs. They will be offering hats for $6.00 a piece with proceeds going to the American Red Cross. Other organizations and retailers who have donated to the cause include: Swany America, Hotfingers, Bushnell/Bolle, Zeal, Panoptyx, Bugz, Spy, Scott, Kamik Boot Company, Marmot, Paragon, Smith Sport Optics, Spy Optics, and SmartWool. "We applaud all of our industry partners for their continued generosity towards the victims of this tragic event," said Ingemie.