Wednesday, December 12

Premier Snowskates Signs Todd Richards

Press Release

Premier, the original and authentic manufacturer of quality snowskates, has proudly announced that world-renowned snowboarder Todd Richards has been added to the Premier snowskate team. Todd's tremendous abilities on the snow will further bolster an already impressive Premier team. In addition to contributing to the growth of the sport, Todd will be instrumental in his input on the creative and design element of Premier's line of snowskates. "I've known Todd for a long time and have respected him as both a snowboarder and as a skateboarder," says Premier Founder Andy Wolf. "I am thrilled to have him on the Premier team and know that his talent will undoubtedly take the sport to another level."

Todd joins a line up of the most dominant team in snowskating today, which includes team riders Nicolas Droz, J.P. Walker, Blaise Rosenthal, Sebastian Raban, Mitch Nelson, Jason Borgstede, Rio Tahara, Devun Walsh, and Nate Bozung. Todd and the rest of the Premier team will travel to local resorts throughout the year as well as the Mt. Hood Meadows demo, the Winter X-Games demo, and will be featured in the Premier promo video scheduled for release at the end of August 2001. All this and more can be found on the website at www.premiersnowsk8.com.

"The whole snowskate thing blends with both of my worlds, snowboarding and skateboarding," says Richards. "It's just as challenging as skateboarding because your feet aren't attached to the board. And because of the way they ollie, the Premier snowskates are more like a skateboard and less like a snowboard than some of the other snowskates out there. I went with Premier because they're the original, all my friends are on the team, and they're the most fun of all the snowskates I've tried." Richards adds, "Andy Wolf's been a skateboarder and pro snowboarder forever so he definitely knows where the direction of snowskating should be going."

Premier, the original snowskate manufacturer, launched in 1998. A snowskate, a board that is slightly wider and longer than a skateboard, is made of plastic with a channeled base for stability and tracking and a foam topsheet for grip. Snowskates combines the design, physics and feeling of skateboarding and snowboarding and are for use on snow-covered sled hills and golf courses, snowskate parks, or even right in the backyard. Premier Snowskates are currently available in specialty snow/skate shops worldwide and in select mail-order catalogs. Consumers can call 1-800-305-4138 or log on to www.premiersnowsk8.com to find a dealer near them. For Premier stickers and a promo video, send $3.00 to: Premier Snowskates, 8338 NE Alderwood Road Suite 200, Portland, Oregon, 97220.