Wednesday, February 27

John Cardiel Joins Premier Team

Press Release

Premier, the original and authentic manufacturer of quality snowskates(tm), has announced today that professional skateboarder John Cardiel has joined the Premier Snowskate team. The addition of Cardiel as the first-ever pro skater to the team underscores the crossover appeal of snowskating with both skateboarders and snowboarders alike. In addition, pro snowboarder Jeremy Jones is back on the Premier team following a short hiatus.

Cardiel first tried a Premier Snowskate during last year's Transworld board test at Boreal Resort. After applying his skateboarding skills to the snowskate, it was obvious it was a natural fit. Cardiel's raw talent as both a pro skater and a pro snowboarder will ultimately combine to progress the tricks in snowskating to a whole new level. In 2002/03, Premier will feature a John Cardiel pro-model snowskate in the Big Wood Series, a line of five-ply wood-laminated snowskates manufactured using a skateboarding construction technique with a snowboard style sublimated P-tex extruded base.

"I checked out the Premier boards, and Andy Wolf and the team guys were cool. I'm down to support Premier," said Cardiel. "Snowskating is cool because it's harder than snowboarding, but also a lot like skateboarding. It's just fun to mess around and have a good time. Right now I like doing pop shove-its, lipslides, rail tricks and flip tricks but we'll see what's next."

After taking some time off to focus on his family and snowboarding career, Jeremy Jones is now back on the Premier Snowskate team. Jones will continue to apply his snowboarding talents to snowskating. Premier will also feature a Jeremy Jones pro-model snowskate in the Big Wood Series for 2002/03.

"Premier is so stoked to be working with John. I feel his style of riding will help take Premier to the next level," says Andy Wolf, Founder of Premier Snowskate. "We are very excited to have a pro skater on the team and especially one as cool as John. I think having Cardiel on the team makes our roster the most complete in the industry."

Cardiel and Jones join an already impressive Premier team that includes Todd Richards, J.P. Walker, Blaise Rosenthal, Sebastian Raban, Mitch Nelson, Jason Borgstede, Rio Tahara, Nicolas Droz, and Nate Bozung.

Premier, the original snowskate manufacturer, launched in 1998. A snowskate, a board that is slightly wider and longer than a skateboard, is made of plastic with a channeled base for stability and tracking and a foam topsheet for grip. Snowskates combines the design, physics and feeling of skateboarding and snowboarding and are for use on snow-covered sled hills, snowskate parks, or even right in the backyard. Premier Snowskates are currently available in specialty snow/skate shops worldwide and in select mail-order catalogs. Consumers can call 1-800-305-4138 or log on to www.premiersnowsk8.com to find a dealer near them. For Premier stickers and a VHS copy of the new promo video "The Next Step", send $3.00 to: Premier Snowskate, 8338 NE Alderwood Road Suite 200, Portland, Oregon, 97220.

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