Thursday, September 25

Fallen Footwear is Born

Press Release

Vista, CA ... DC Shoes, Inc., has announced it has struck a long-term licensing agreement with Jamie Thomas, professional skateboarder and owner of Black Box Distribution. The new brand, Fallen Footwear, will be manufactured and distributed by DC Shoes, Inc. under license from Thomas. Thomas will serve as brand visionary, and will develop and design all the Fallen products, beginning with the Holiday 2003 initial launch.

"I've been working hard developing the upcoming Fallen Footwear line and I'm proud to bring it to market," said Thomas. "It enables both DC and myself to build upon our individual successes. Fallen Footwear represents the quality and tradition of all my branded footwear and apparel products to date."

Fallen Footwear will be available exclusively through finer specialty skate shops, and accounts will be serviced by DC sales reps. Three Jamie Thomas pro models will hit shelves in the middle of November. The line will include mill apparel and accessories as well.

On the new agreement, DC President Ken Block said, "It's a natural fit for us and for skateboarding. Jamie is really talented and has an amazing work ethic; he has worked really hard to come up with a great name, logo and shoe designs. We predict this brand will be a great success because of what he's done in the world of skateboarding and the potential his creativity lends to Fallen."