Thursday, June 5

First-Ever DC Video Gets Ready To Drop

Press Release

It's official: the name of DC's first video is The DC Video, a fitting title that is both simple and straightforward. Says director Greg Hunt: "I wanted to find a name that summarized a video with such a diverse team with such a history. We eventually came around to the realization that The DC Video just worked as the strongest and most appropriate."

The video's name was inspired the moment Greg saw photographer Jon Humphries' photo of Danny Way's backside 5-0 on a crane-elevated box on DC's Super Ramp, shot last year. Says DC president Ken Block: "Jon's photo symbolizes what DC Shoes and The DC Video are all about. Danny was the first DC athlete, and helped build the foundation of the company. Both his trick and the location represent DC's commitment to pushing technical skateboarding in new directions."

Continues Block: "The DC Video will be very different from most recent skate videos because of the diversity of the team. We have a huge range of skateboarding types, from Stevie [Williams] to Danny [Way]. All our riders have been working really hard on this project, and it shows. People are going to be really surprised, from Stevie's style to how raw Anthony gets to Danny's part, which is on a whole new level.

The video poster sports last year's shot of Danny Way's backside 5-0 on a crane-elevated box on the DC Super Ramp.

Danny's got an entire vert part already done, plus some "special" footage that is going to change the way people look at skateboarding. Danny just won the TransWorld award for Vert Skater of the Year, and his part isn't even out yet! People are going to trip on Danny for years after this one."

The selection of the video's name represents the end of the principal phase of production, as post-production begins and the premiere is roughly 22 days away. The name has been secured, the world premiere location is set, and North American and global premiere tours have been cemented. But don't tell that to Greg.

"I'm going to be sleeping, eating and thinking this video for the next three weeks," he says. "The majority of the team has most of their footage in, so now all that remains is editing—but a lot can happen in that time. Guys are still filming, and a lot can go down in a few weeks." While Greg won't reveal who has full-length parts in The DC Video, he will admit that the entire team will be seen. That includes Danny Way, Colin McKay, Rob Dyrdek, Josh Kalis, Anthony Van Engelen, Stevie Williams, Brian Wenning, Ryan Smith, Greg Myers, Ryan Gallant, Lindsey Robertson and Robbie McKinley. Says Greg: "The team is so diverse and so incredibly talented, the only way to effectively capture that is to make a diverse video."

For the next few weeks, Greg will be sleeping less and less, with one date circled on his editing suite's wall calendar: June 19. That's when The DC Video is set to premiere at Grauman's Chinese Theatre in Hollywood, CA. Shortly after, the DC team and The DC Video embark on a North American and worldwide premiere tour.

North American Premiere:

Los Angeles — Thursday, June 19, Grauman's Chinese Theatre

San Francisco — Saturday, June 21, Bimbo's 365 Club

Vancouver, BC — Tuesday, June 24, The Vogue

Chicago — Thursday, June 26, Park West

New York City — Friday, June 27, Roseland Ballroom

Worldwide Premiere - Some locations TBA:

London — Tuesday, July 1,

Barcelona — Thursday, July 3, Base Nautica

Biarritz — Sunday, July 6

TENTATIVE: Paris — Sunday, July 6

Zurich — Tuesday, July 8

Frankfurt — Thursday, July 10

Moscow —Saturday, July 12

Tokyo — Tuesday, July 15, Club Harlem

Sydney — Thursday, July 17, Tank Nightclub

Want more info? For video FAQ's, contents, exclusive photos, team interviews and updates, visit www.dcshoes.com