Friday, May 10

The Mountain Dew Free Flow Tour is Set to Kickoff

Press Release

Mountain Dew, in conjunction with Vans, Transworld Skateboarding Magazine, and Media Skateboards, is launching the Mountain Dew Free Flow Tour - a grassroots oriented tour bringing skateboarding jams to local skateparks across the U.S. this summer. Local skaters from each region will be invited to Show Up, Skate, and Get Sponsored.

The Mountain Dew Free Flow Tour kicks off in Cleveland, OH with the first event to be held at Chenga World located in North Ridgeville, approximately 25 minutes outside Cleveland, on Saturday, June 8, 2002. From June through August 2002, the Mountain Dew Free Flow Tour and its three-person crew, all skaters themselves who are dedicated to running top-notch grassroots skate jams, will travel to twelve regions (see schedule below) within the U.S. in a customized Free Flow truck to host additional events.

The Mountain Dew Free Flow Tour contests will be run in a jam style format, offering sessions for different age groups. Three prize packages will be awarded at each stop and winners will receive a cash prize of $250, a year supply of Mountain Dew, Free Flow gear and apparel, and they will be included in a photo shoot for www.mountaindew.com. Additionally, as part of the Mountain Dew Free Flow Team, the winners will have the opportunity to aid in the development of future Mountain Dew skateboarding programs and projects.

All participating skaters, regardless of whether or not they earn a spot on the Free Flow Team, will take home cool Mountain Dew Free Flow Tour giveaways, and pro skaters, including Mountain Dew and Vans sponsored athlete Mike Frazier and members of the Media Skateboards team, will attend select tour stops to hang and skate with participants and sign autographs at a post-event party.

The Mountain Dew Free Flow Tour schedule includes the following dates and locations listed below. While traveling from city to city, the Mountain Dew Free Flow Tour will also visit retail shops and other spots across the country.

6/8 - North Ridgeville, OH - Chenga World
6/15 - Davenport, IA - Rampage Skatepark
6/22 - Westminster, CO - Vans Skatepark
6/29 - Milpitas, CA - Vans Skatepark
7/6 - Ontario, CA - Vans Skatepark
7/13 - Orange, CA - Vans Skatepark
7/20 - Phoenix, AZ - Vans Skatepark
8/3 - Orlando, FL - Vans Skatepark
8/10 - Buford, GA - Vans Skatepark
8/15 - 8/19 Free Flow Tour Visits the X Games, Philadelphia, PA (No Free Flow Tour event)
8/24 - Moorestown, NJ - Vans Skatepark
8/30 - Woodward, PA - Woodward Camp (For Campers Only)
9/7 - Woodbridge, VA - Vans Skatepark

Free Flow Tour schedule and additional details will be available on www.mountaindew.com in May 2002.

Mountain Dew is a top sponsor of the Vans Triple Crown Series, the Summer and Winter X Games, and sponsors some of today's top action sports athletes including Mike Frazier (Skate), Tara Dakides (Snow), Ben Hinkley (Snow), Evan Raps (Ski), TJ Lavin (BMX), Colin Mackay (BMX), Allan Cooke (BMX), Jeremy Fanberg (BMX), Brandon Meadows (BMX), Tara Hamilton (Wake), and Carey Hart (FMX).