The Women's Motocross League reports the
arrival of women's motocross racing with the national media.
During the past few months, the WML has garnered national media coverage as
recognition of the importance of women riders steadily increases across the
country. Part of this coverage comes in the form of four television shows
including:
* "Winning Women" for Women's Entertainment TV, airs Spring 2002
* "High Octane" for Fox Sports Network, airs Spring 2002
* "Destination Danger" for the Travel Channel, airs April 2002
* As yet unnamed show by Fox Sports for Fox Sports Network, airs Spring
2002
This impressive television exposure is topped off by some key coverage in
industry print media. The January issue of Racer X includes a five-page race
wrap up on the AMA/ WML Outdoor Motocross Championship Series. Also in
current circulation is women's race coverage in Dirt Rider and MX Racer
magazines. Throughout the 2001 season, women's racing had regular publicity
in Cycle News and MX America, as well as references and features in Racer X,
MX Racer, Dirt Rider, Woman Rider, City Bike, and Team Green News. In
addition to the industry print coverage, the December/January issue of
Sports Illustrated for Women boasts coverage of women motocross racers.
Many established Web sites are devoting editorial to women's racing such as
mxgirls.com, motonews.com, freshdirt.com, motorcycle-usa.com and
racerxill.com. The use of women riders in motocross advertising is also on
the rise, as seen in Fox Racing, KTM, Bel-Ray and Maxima campaigns.
The WML is currently finalizing itıs 2002 race schedule. For details visit
www.womensmxleague.com
The Women's Motocross League is a non-profit organization, specializing in
the promotion and development needs of the women's off-road competitive
motorcycle market. The WML hosts the six-stop national series that
determines the womenıs professional motocross champion as well as the
womenıs motocross international event that determines the International
champion. The WML is the first female motocross organization to hold an AMA
(American Motorcycle Association) charter.
For more information contact 77 Productions at 541-317-0636.
