Friday, January 19

Mirra signs with DC Shoe Co.

By Press Release
BMXonline.com

There isn't a more decorated, known, and respected athlete in the world of BMX than Dave Mirra. He's not only the most decorated in BMX, but in all action sports. He has won a total of twelve X Games medals, nine of them Gold; both more than any other X Games competitor. In a sport that has experienced a 70% growth rate in the last three years, Dave has established the reputation among core riders as the leading influence on progressive BMX. Technical superiority, high performance, and unparalleled style are hallmarks of both Mirra and DC Shoes, making Mirra a perfect fit for DC's marketing strategies and support for BMX.

Given the image and reputation of both Mirra and DC Shoes, their alliance was inevitable. When asked why he wanted to join DC's BMX team, Dave quickly replied, "DC's BMX program is rock-solid. I like the way DC promotes their athletes, as well as the way the company handles distribution - DC products can be found at bike and skate shops everywhere. If a kid is into the equipment I use and the way I ride, it's important to me that he's able to find the same stuff at his local dealer. DC does a great job of getting their shoes out there for all riders. Plus, DC stuff just looks dope."