Notable:
J.P. doesn't have to do contests, he is a media hero to all the people who follow snowboarding in print and on video. He is one of the most progressive and ballsy rail riders and big hit huckers out there. At WX V, he skipped out of competing to film for "True Life."

Quote:
"The main way the hard core market see the sport and what's up, is through videos. Obviously people who don't really know what's up with snowboarding aren't going to buy videos, they're going to watch the [Winter] X Games and stuff."